Mădălina Teodorescu, Vice President FIRST BANK has an extensive expertise in sales and retail markets with over 25 years’ experience in the Romanian banking industry.
Her background is very diverse with concentrations in Retail & SME Business Development, Business Analytics & Performance, Branch Network Performance, Sales Management & Sales and Service Distribution, Bancassurance, Digital Banking, Retail Controlling and Business Process Modeling, Analysis & Optimization.
Mădălina Teodorescu coordinates the bank’s business and product development functions for Retail, Micro & PFA segments and supervises the operations of the entire branch network of the bank as well as the Marketing and Communication function. She also successfully harmonized digital solutions that marked the transition from manual processes to optimizations based on the latest technologies and innovations that support and strengthen First Bank’s strategy, Digital with Human Touch.
Mădălina has previously been Deputy General Manager – Retail, Micro & PFA of Piraeus Bank Romania, Executive Manager – Sales & Distribution of Raiffeisen Bank Romania, and held managerial positions in product development & sales in CitiBank RomâniaS.A. and Banca Comercială Română.
Her career as a banker in various financial institutions lists a series of professional achievements such as impressive increases of market shares (a 15% in a 3 year timespan), establishing a benchmark in sales performance on the market, building the most profitable Call Center within banking segment, building the First digital bank branch on the Romanian Market – The First Bank Video Advisory.
Mădălina is a graduate of the Romanian-American University, School of Finance & Banking. Since 1996, Mădălina has continuously developed her professional career by attending international training programs in Geneva, Milan, Paris, Prague, Vienna, London and Lausanne.
12:10h - 12:40h UK Time
Reinventing the Mortgage Experience with Digital Innovation